Bibles on the Lawn

by

Well, what think you of this?

Personally, I know a lot of needy folks who could use part of that $438,000 to pay for food, prescriptions and utility bills.

Group to Deliver Bibles With Newspapers
Published: 7/31/07, 3:46 PM EDTBy MATT CURRY
FORT WORTH, Texas (AP) – Everything from detergent to computer discs is packaged with the Sunday newspaper. So why not Bibles?
A Christian ministry wants to deliver custom-designed New Testaments to newspaper subscribers around the country as part of an effort to find innovative ways to spread a Christian message. But even in the Bible Belt, not everyone thinks that’s a good idea.
International Bible Society-Send the Light is planning on spending hundreds of thousands of dollars to distribute Bibles with 11 newspapers during 2007 and 2008. New Testaments would be packaged in pouches on the outside of newspapers, much like soap or other sample products.
The Fort Worth Star-Telegram announced in May it would deliver more than 200,000 New Testaments the last Sunday of the year. David House, the newspaper’s reader advocate, said he received about 70 e-mails split between backers and those opposed to packaging the scriptures with newspapers.
“Do you have any idea how blatantly offensive this boneheaded move is to the thinking public?” a Fort Worth reader wrote in one of several letters to the editor on the topic.
Some of the outcry has come from one of the least likely sources – Christians. Bob Ray Sanders, the Star-Telegram’s vice president and associate editor, said some worried that the Bibles tossed on the lawn with the newspaper would be thrown away because most people already own a Bible.
“I expected that we’d get some criticism, but I thought it would be coming from people who were not Christian or not religious at all. Many of the complaints we got were from people who were Christian and didn’t like the idea,” said Sanders.
After an initial outcry in May, the paper told subscribers they could opt out of the delivered Bibles, which include the New Testament and local Christian testimony.
One reader wondered if he could halt other newspaper ads he doesn’t like.
“Please note on my account that I want to receive the New Testament and ‘opt out’ of all other forms of unwanted solicitation and advertising. I want no toxic hair cream, no aspartame-filled gum or any other form of unwanted advertising and solicitation,” he wrote.
The Colorado-based International Bible Society published the New International Version of the Bible in 1978, and is one of the world’s largest translators and distributors of scriptures. The group merged with Carlisle, England-based Send the Light, one of the largest distributors of Christian literature, earlier this year.
The Bible ministry’s “City Reachers” project aims to reach newspaper subscribers in eight regions, according to its Web site.
But fundraising for the projects has been slow. None has raised even half the money needed to finance the initiative yet. In Fort Worth, the group faces an Oct. 31 deadline to raise $438,000; so far, only a little more than $13,000 has been collected through church offerings and other efforts.
If the money can’t be raised, the project may be delayed.
The society’s Paul Tolleson said major fundraising in Fort Worth and other cities has only just begun. Some campaigns already have been delayed, but none have been canceled.
Tolleson expressed frustration with the complaints.
“It’s disappointing that anyone would object to getting a Bible, which is the best read book in the whole world and has been for hundreds of years. They have the right to do with it what they want to,” he said. “Do they object to getting a bag of Quaker oatmeal or Tide detergent or an AOL disc?”

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8 Responses to “Bibles on the Lawn”

  1. juvenal_urbino Says:

    Yeah, half a million is a lot of money to spend on New Testaments and “testimony” that probably 8 or 9 out of 10 recipients will throw away unopened, while millions of Americans can’t get healthcare.

    It’s interesting that Mr. Tolleson doesn’t see his religion’s scripture as categorically different from ordinary consumer products.

    One wonders how America’s Christians would react if copies of the Koran were being bundled with newspapers.

    (BTW, Bruno, you may not get many comments — or even readers — despite the fact that your post is interesting. DH is kind of in limbo right now.)

  2. Al Sturgeon Says:

    Good post.

    My problem isn’t so much with the overarching idea, but that it seems indicative of something I see a LOT as an insider: Christians (from where I preach) seem to have a tendency to prefer throwing money and literature toward people instead of investing their time/money/energy in real relationships. Impersonal vs. Personal. From my reading of Jesus, he opted for the latter.

    I think that’s partly why people rebel against things like this. Christians come across as sellers of a consumer product, not caring about you personally, just hoping you’ll purchase our product.

    My two cents.

  3. C-Love Says:

    First of all, who is getting detergent with their newspaper? My newspaper stinks.

    Though it doesn’t seem like the greatest use of resources, there’s nothing offensive about the idea to me. Of course, I’m a graphic designer, so the marketing of Christianity doesn’t surprise me. In fact, I kinda do it for a living. And, no, it wouldn’t offend me if the Koran was bundled with my newspaper, but I might not be the average American Christian either.

    I think Al points to the real issue. It’s pretty easy to throw money and materials at something, but it’s real relationships that usually make a difference. But, according to article, not that many people are even throwing money at it.

    I live in a city with a Statue of Liberation through Jesus. I’m used to squandered resources. šŸ™‚

  4. unicorntx Says:

    As a Texan (sometimes proud of it and other times embarrassed), I shouldn’t be surprised this is happening in Ft Worth.

  5. unicorntx Says:

    2:58 a.m. ???!! Is this blog site in Pakistan?

  6. urbino Says:

    I didn’t know you were a Texan. (You can take that as a sometimes compliment.)

    There’s nothing inherently offensive about it to me, either, C-Love. Just the misuse of resources aspect.

    And I do think there’d be a bloody uproar if Korans were being distributed with newspapers. Aside from the lot that tried to shout down the Hindu prayer in Congress, the “Islamo-Fascism” and “Islamization of America” crowds would be apoplectic.

    (The lack of a ‘Preview’ feature is a strike against WordPress, btw.)

  7. unicorntx Says:

    RE: Distribution of Korans – There are those who get upset over Bible versions other than the King James (written in the “language Jesus spoke”, you know), so you are right JU, they’d be apoplectic.
    C-Love – Marketing Christianity doesn’t bother me – It’s the brands that get marketed most (Exclusivity and Self-righteousness) that bother me.
    (yeah, I miss the preview, too. Let’s me catch glaring instances of my stupidity. So, I guess now I have an excuse!)

  8. urbino Says:

    OTOH, we can edit comments after posting them, now, so I guess that kinda makes up for it.

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